Design a feature adoption funnel audit

Adoption Funnels: Awareness Is Not Adoption

Teams celebrate "feature awareness" and miss that awareness without trial is a leak, not a win. Amplitude's adoption funnel writing and Reforge's activation research both treat adoption as a four-stage funnel (aware → interested → trial → retained) with specific leak hypotheses per stage. Each stage has different interventions — copying the wrong stage's fix is a waste.

How the Design a feature adoption funnel audit Prompt Works

The prompt fills a four-stage funnel with per-stage targets, identifies the worst stage-to-stage ratio as the leak, generates stage-specific hypotheses, and matches interventions to hypotheses. The "next measurement checkpoint" step prevents intervention overload — ship one, measure, then decide on the next.

When to Use It

• A launched feature has low adoption and the cause is unclear.
• Leadership is asking why a feature isn't used after launch.
• A feature has high awareness but low usage.
• A retention review surfaces a feature-adoption concern.
• A new PM is inheriting a portfolio and needs per-feature diagnosis.

Common Pitfalls

• Measuring only aggregate adoption. Aggregate hides which stage is leaking. Always break into stages.
• Fixing awareness when trial is the leak. Awareness without trial means the message is wrong or the CTA fails. Sending more traffic makes the leak worse.
• No retention check. Trial completion is not adoption. Retention at week 2 is the real signal.

Sources

• The Activation Metric — Reforge
• Amplitude Blog — Amplitude
• Retention, Engagement & Growth: The Silent Killer — Reforge
• Growth Loops — Reforge