Competitor Analysis

Overview

Use the Deep Research mode in services like ChatGPT, Gemini, or Perplexity to explore the competitive landscape around your product idea. This prompt helps you take on the role of a product marketer to identify and analyze key competitors with similar features or targeting similar user needs. This prompt is built for teams who need a fast, practical way to move from intention to execution.

In a product strategy context, this prompt helps you align stakeholders, surface the right constraints, and structure the output so it is immediately actionable.

Prompt template

Assume the role of a product strategist conducting competitive market research. Analyze key competitors for a startup idea in [Insert industry or problem area] that helps users experience [Insert core feature or benefit].

## Analysis Scope
- **Our product concept:** {{product_concept}}
- **Target market:** {{target_market}}
- **Key competitors to include (if known):** {{known_competitors}}

## Deliverables

### 1. Competitor Profiles (Top 5)
For each competitor, provide:
| Dimension | Analysis |
|---|---|
| Company & Product | Name, founding year, funding stage |
| Unique Value Proposition | Their core pitch in one sentence |
| Pricing Model | Free/freemium/paid tiers with price points |
| Target Audience | Who they serve and their ICP |
| Key Strengths | 2-3 genuine competitive advantages |
| Key Weaknesses | 2-3 vulnerabilities we could exploit |
| Recent Moves | Last 6 months: launches, pivots, funding, hires |

### 2. Competitive Positioning Map
- Plot competitors on a 2x2 matrix using the two most relevant dimensions for our market (e.g., price vs. feature depth, SMB vs. enterprise, self-serve vs. sales-led)
- Identify the white space where our product can win

### 3. Feature Comparison Matrix
| Feature | Us | Competitor A | Competitor B | Competitor C |
- Mark as: strong / adequate / weak / missing

### 4. Strategic Implications
- Where is the market heading in the next 12-18 months?
- What competitive moat can we build that is hardest to replicate?
- Top 3 actionable recommendations for differentiation

Present findings in a format ready for a leadership review.

How to use this prompt

• State the objective and the product context in one sentence.
• Add any constraints such as timeline, target users, or business metrics.
• Ask for a structured output (framework, checklist, or decision summary).

Prompt details