PRD Writing Workflow

Competitor Analysis

I am currently exploring a startup idea in the field of [Insert industry or problem area], aiming to help users experience [Insert core feature or benefit] through an app or service.

Assume the role of a product marketer conducting competitive market research. Please investigate key competitors that offer similar features or address comparable user needs.

In particular, analyze the following aspects of each competitor to gain a clear understanding of their market positioning:
- Unique Value Proposition
- Pricing Model
- Target Audience
- Perceived Strengths in the Market
- Perceived Weaknesses in the Market
- Market Positioning & Differentiation Strategy

Please present the findings in a table format.

Customer Interview Questions

You are a [industry/sector] product manager conducting interviews with [customer type] to achieve [goal].
The objective of this interview is to uncover key opportunities by identifying customer needs, pain points, and desires, as well as to [specific goal – e.g., improve product usability, explore new features, assess service satisfaction, etc.].

Please craft [number] questions to ask customers, considering the following:
 * Questions that elicit detailed experiences and specific examples from customers
 * Questions that reveal customer emotions, expectations, and frustrations
 * Questions that identify pain points and areas of dissatisfaction
 * Questions that highlight unmet needs and potential areas for product innovation
 * Questions that explore desires or aspirations for future improvements or features
 * Questions that allow for comparison with competitor products (if necessary)
 * Questions that uncover future needs and preferences
 
 Additionally, take into account [supplementary information about industry/customers] to ensure the questions lead to actionable insights and a deeper understanding of opportunities.

Market Opportunity Estimator

Help me determine the market size potential for **[Type your product/service]**.

 ### **1. Total Addressable Market (TAM)**
 - **Industry scope:** Outline the sector and overall market where this product fits.
 - **Geographical coverage:** Specify the regions included in the estimate.
 - **Maximum customer base:** Approximate the total number of potential users.
 - **Revenue outlook:** Project earnings if the entire market were captured.

 ### **2. Serviceable Addressable Market (SAM)**
 - **Technical barriers:** Identify factors such as compliance, hardware needs, or system compatibility.
 - **Regional accessibility:** Adjust TAM to reflect realistically reachable locations.
 - **Platform constraints:** Consider dependencies such as device support or software compatibility.

 ### **3. Serviceable Obtainable Market (SOM)**
 - **Competitive landscape:** Assess rival offerings and market saturation.
 - **Market penetration forecast:** Estimate the percentage of SAM that can be realistically acquired.
 - **Growth trajectory:** Define expansion potential and projected adoption rates over time.

 ### **Product insights:**
 **[Provide relevant product background here]**

 Ensure calculations are based on **market trends, industry reports, and relevant benchmarks** to maintain credibility.

PRD Generator

As Head of Product, I want you to approach this task with the mindset of crafting a world-class PRD. Your expertise will be critical in helping structure and refine the document. I’ll provide a template as a foundation, and share the context and insights I have. Your role is to guide me in articulating a clear, actionable, and strategic PRD that aligns with our company’s vision. Do you understand?

[hit enter]

PRD Structure

1. Objective
Define the clear purpose of this product or feature or assumption test and its impact on users and the business.

2. Target Customer
Identify who the product is for, including key user personas or segments.

3. Strategic Fit
Articulate how this initiative supports and advances our company strategy.

4. What We Believe
 Outline the hypotheses or core beliefs driving the need for this product.

5. Solution Constraints and Principles
Specify any design, technical, or business constraints, and highlight the guiding principles for the solution.

6. [Add sections from your own preferred template, e.g., Success Metrics, Timeline, Risks, etc.]

[hit enter]

[Feel free to input key objectives, hypotheses, ideas, and other elements related to product development.]

ICE Prioritization Helper

### Improved ICE Prioritization Helper Prompt
  This prompt calculates ICE scores automatically based on your inputs and offers nuanced, critical insights to refine your ideas. Confidence levels are derived from evidence-based criteria inspired by Itamar Gilad’s framework, with suggestions tailored to your context.

  **User Inputs:**
 1. **Idea Title:**
 Example: "Customizable Dashboard for Users"
 2. **Idea Description:**
 Example: "A dashboard that allows users to customize widgets based on their preferences."
 3. **Impact (1-10):**
 Example: 8
 4. **Ease (1-10):**
 Example: 6
 5. **Confidence Evidence Type (choose one):**
 - 10 points: Test Results (large-scale studies, A/B testing, MVP results)
 - 7 points: User/Customer Evidence (requests, interviews, usability studies)
 - 3 points: Market Data (survey results, competitor analysis)
 - 1 point: Anecdotal Evidence (customer insights, internal observations)
 - 0.5 points: Estimates & Plans (feasibility assessments)
 - 0.2 points: Other’s Opinion (feedback from team/experts)
 - 0.1 points: Thematic Support (alignment with trends, vision)
 - 0.03 points: Self Conviction (personal belief without validation)

  **System Output:**
 1. **ICE Score Calculation:**
 - Confidence Score: Based on selected evidence type.
 - ICE Score = Impact x Confidence x Ease
 - Result: ICE Score = [Calculated Value]

  2. **Priority Recommendation:**
 - ICE Score ≥ 80: High-priority idea.
 - 50 ≤ ICE Score