Back to Prompts

Build a sales pitch a PM can deliver on a deal call

Storytelling
2 uses
Updated 5/8/2026

Description

Sales has been pulling you into customer calls and your demo wanders because you have not actually built a pitch. This produces a 7-slide pitch a PM can deliver in 12 minutes (problem, status quo cost, our take, demo, proof, pricing, next step) so the call moves the deal forward instead of becoming an open-ended product tour.

Example Usage

You are a PM building a sales-grade pitch for {{product_name}}. Target buyer: {{buyer_persona}}. Top objection you hear most: {{top_objection}}.

## The 7-slide structure
Each slide has a single job. Skip any slide that does not earn its place.

### Slide 1. The problem (the buyer's words)
- One sentence describing the buyer's painful status quo
- One quote from a recent customer or interview that uses the buyer's exact language
- The cost of the status quo (hours, dollars, missed revenue, churn) with a number

### Slide 2. Why now
- The shift in the buyer's world that makes this urgent (regulation, competitor move, AI, internal restructuring)
- One number that quantifies the shift
- Why solving it next quarter is too late

### Slide 3. The take
- The 1-2 sentence point of view: how this category should be solved differently
- The 1-2 things you will NOT do (anti-claims) so the buyer knows you are not building everything
- The single belief the buyer must accept for the rest of the pitch to land

### Slide 4. The demo (4-7 minutes max)
- Pre-loaded data the buyer recognizes (their data, sanitized, or a realistic look-alike)
- The 3 critical moments that prove the take
- The intentional moment of friction you fix in front of them (so they feel the relief)

### Slide 5. The proof
- 2-3 customer logos or quotes from buyers exactly like them
- One number from a public case (time saved, conversion lift, churn reduction)
- The integration / security / compliance check that closes the "is it real" question

### Slide 6. Pricing and packaging
- Tier names with one-line summaries
- The starting price the buyer can take to procurement
- What scales with usage and what does not

### Slide 7. The ask
- The specific next step in the deal cycle (procurement intro, security review, pilot scope)
- The owner on your side and on theirs
- The date you will return with the next artifact

## After the pitch
Write the 1-paragraph follow-up email the buyer can forward to their team:
- The single line that captures what you do
- The 3 outcomes the buyer mentioned in the call
- The next step the two sides agreed to
- Two pieces of leave-behind material (case study, security overview)

## Output
1. Filled 7-slide deck with one-line speaker notes per slide
2. The buyer-language problem statement (Slide 1) refined against an actual customer quote
3. The single belief the buyer must accept (Slide 3) and how to test if they accept it during the call
4. The 4-7 minute demo storyboard with the friction moment marked
5. The 1-paragraph follow-up email
6. The 2 objections most likely to come up and the 2-sentence answer to each

Customize This Prompt

Customize Variables0/3
Was this helpful?
Read the full guide
In-depth article with examples, pitfalls, and expert sources
Ready to use this prompt?

Related Storytelling Prompts