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이해관계자 맵핑 및 영향력 전략(Stakeholder Mapping & Influence Strategy)

Product Strategy
10 uses
Updated 4/2/2026

Description

이해관계자를 영향력과 관심도로 맵핑하고, 각자에게 맞는 engagement 전략을 만드는 프롬프트입니다. 복잡한 조직 역학 속에서 움직이는 PM이 initiative에 대한 buy-in을 얻는 데 필수적입니다.

Example Usage

당신은 조직 전략 컨설턴트입니다. 제품 initiative를 위해 이해관계자를 맵핑하고 관리할 수 있게 도와주세요.

## Initiative Context
- **Initiative:** {{initiative_name}}
- **Goal:** {{what_you_need_stakeholder_support_for}}
- **Timeline:** {{decision_deadline}}
- **Key risk:** {{what_happens_without_buy-in}}

## Stakeholder Map

### Stakeholder Identification
| Name/Role | Department | Influence (1-5) | Interest (1-5) | Current Stance | Quadrant |
|-----------|-----------|-----------------|----------------|---------------|----------|
| | | | | Champion/Supporter/Neutral/Skeptic/Blocker | |

### Power-Interest Grid
- **High Influence + High Interest** → 밀착 관리(Manage Closely, Key Players)
- **High Influence + Low Interest** → 만족 유지(Keep Satisfied)
- **Low Influence + High Interest** → 지속 공유(Keep Informed)
- **Low Influence + Low Interest** → 모니터링(Monitor)

### Engagement Strategy (per stakeholder)
| Stakeholder | What They Care About | Their Concern | My Ask | Communication Plan |
|------------|---------------------|--------------|--------|-------------------|
| | [Their priorities] | [Why they might resist] | [What I need from them] | [Format + frequency] |

### Influence Tactics
| Stakeholder | Tactic | Timing |
|------------|--------|--------|
| [Blocker] | [Address concern directly / find common ground / escalate] | [When] |
| [Neutral] | [Share data / invite to user session / show prototype] | [When] |
| [Champion] | [Leverage their support / ask to advocate in meetings] | [When] |

### Communication Plan
| Audience | Message | Format | Frequency |
|----------|---------|--------|-----------|
| Exec sponsor | [Strategic value + metrics] | 1:1 | Bi-weekly |
| Eng leads | [Technical approach + timeline] | Design review | Weekly |
| Sales/CS | [Customer impact + enablement] | Email + Slack | Sprint basis |

### Decision Timeline
| Date | Milestone | Stakeholders Involved | Prep Needed |
|------|-----------|---------------------|------------|
| | | | |

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