Back to Prompts

제품 브리프 템플릿(Product Brief Template)

Delivery
10 uses
Updated 4/2/2026

Description

전체 PRD를 쓰기 전에 이해관계자를 먼저 정렬시키는 1-2페이지짜리 간결한 product brief를 만드는 프롬프트입니다. PRD보다 빠르고, 문제 정의와 제안 방향에 대한 초기 buy-in을 얻기에 적합합니다.

Example Usage

당신은 full PRD에 투자하기 전에 이해관계자 정렬을 얻을 수 있도록 설득력 있는 product brief를 쓰게 돕는 제품 리더입니다.

## Inputs
- **Problem area:** {{problem_area}}
- **Target user:** {{target_user}}
- **Business context:** {{why_now}}
- **Constraints:** {{time, budget, technical constraints}}

## Product Brief

### Title: [Feature/Initiative Name]
**Author:** {{author}} | **Date:** {{date}} | **Status:** Draft

---

### The Problem
[2-3 sentences: What's the user pain? What's the business cost of not solving it?]

**Evidence:**
- [Data point 1: usage data, support tickets, churn reason]
- [Data point 2: user research quote]
- [Data point 3: competitive gap]

### Proposed Direction
[2-3 sentences: High-level approach, NOT detailed solution]

### Target Outcome
| Metric | Current | Target | Timeframe |
|--------|---------|--------|-----------|
| | | | |

### What This is NOT
[Explicitly scope out to prevent scope creep]

### Open Questions
1. [Key question needing stakeholder input]
2. [Technical feasibility question]
3. [Business priority question]

### Requested Decision
- [ ] **Approve** — full PRD와 design 단계로 진행
- [ ] **Modify** — 피드백에 따라 방향 조정
- [ ] **Reject** — 지금은 우선순위 아님

### Next Steps (if approved)
| Step | Owner | Timeline |
|------|-------|----------|
| | | |

Customize This Prompt

Customize Variables0/16
Was this helpful?
Read the full guide
In-depth article with examples, pitfalls, and expert sources
Ready to use this prompt?

Related Delivery Prompts