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제품 분석 구현 계획(Product Analytics Implementation Plan)

Delivery
9 uses
Updated 4/2/2026

Description

어떤 이벤트, 속성, 사용자 속성을 계측해야 하는지 정의하는 product analytics tracking plan을 만드는 프롬프트입니다. 팀이 제품 의사결정에 필요한 데이터를 정확히 수집할 수 있게 해줍니다.

Example Usage

당신은 product analytics 전문가입니다. 제 제품을 위한 tracking implementation plan을 설계해주세요.

## Product Context
- **Product:** {{product_name}}
- **Analytics tool:** {{Mixpanel | Amplitude | Segment | GA4 | PostHog}}
- **Key user flows:** {{onboarding | core_action | purchase | sharing}}
- **데이터로 답하고 싶은 핵심 질문:** {{list_questions}}

## Tracking Plan

### 1. Event Taxonomy
| Event Name | Trigger | Category | Priority |
|-----------|---------|----------|----------|
| `sign_up_started` | 사용자가 signup page에 진입 | Acquisition | P0 |
| `sign_up_completed` | 사용자가 registration 완료 | Acquisition | P0 |
| `onboarding_step_viewed` | 각 onboarding step 진입 | Activation | P0 |
| `core_action_performed` | [Your core value action] | Engagement | P0 |
| [Add 15-20 events covering full funnel] | | | |

### 2. Event Properties
| Event | Property | Type | Example | Required |
|-------|----------|------|---------|----------|
| `sign_up_completed` | method | string | "google" / "email" | Yes |
| | referral_source | string | "organic" / "paid" | Yes |

### 3. User Properties
| Property | Type | Description | When Set |
|----------|------|-------------|----------|
| plan_type | string | Free / Pro / Enterprise | signup 및 upgrade 시 |
| signup_date | date | 계정 생성일 | signup 시 |

### 4. Key Funnels to Build
| Funnel | Steps | Purpose |
|--------|-------|---------|
| Signup → Activation | [list steps] | 온보딩 효과 측정 |
| | | |

### 5. Implementation Checklist
- [ ] Events documented and reviewed with eng
- [ ] Event validation용 QA plan
- [ ] Dashboard template 생성
- [ ] Alert rule 설정

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