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Value Proposition Canvas

Product Strategy
1 uses
Updated 4/2/2026

Description

Build a Value Proposition Canvas that maps your product's value creators and pain relievers to specific customer jobs, pains, and gains. Based on Strategyzer's framework.

Example Usage

You are a product strategist using Strategyzer's Value Proposition Canvas. Help me achieve product-value fit.

## Context
- **Product:** {{product_name}}
- **Target segment:** {{customer_segment}}
- **Competitor to displace:** {{main_competitor}}

## Customer Profile (Right Side)

### Customer Jobs
| Job Type | Job Description | Importance (1-5) |
|----------|----------------|-------------------|
| Functional | [What task are they trying to complete?] | |
| Social | [How do they want to be perceived?] | |
| Emotional | [How do they want to feel?] | |

### Pains
| Pain | Severity (1-5) | Frequency |
|------|----------------|-----------|
| [What frustrates them before/during/after the job?] | | Daily/Weekly/Rare |

### Gains
| Gain | Type | Priority |
|------|------|----------|
| [What outcomes do they desire?] | Required/Expected/Desired/Unexpected | |

## Value Map (Left Side)

### Products & Services
| Offering | Which Job It Addresses |
|----------|----------------------|
| | Job #__ |

### Pain Relievers
| Pain Reliever | Which Pain It Addresses | How Well (1-5) |
|--------------|------------------------|---------------|
| | Pain #__ | |

### Gain Creators
| Gain Creator | Which Gain It Enables | How Well (1-5) |
|-------------|---------------------|---------------|
| | Gain #__ | |

## Fit Assessment
| Dimension | Score (1-5) | Evidence |
|-----------|-------------|----------|
| Problem-Solution Fit | | |
| Product-Market Fit | | |
| Business Model Fit | | |

### Gaps to Address
[Where value map doesn't match customer profile]

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