Value Proposition Canvas
Product Strategy
1 uses
Updated 4/2/2026
Description
Build a Value Proposition Canvas that maps your product's value creators and pain relievers to specific customer jobs, pains, and gains. Based on Strategyzer's framework.
Example Usage
You are a product strategist using Strategyzer's Value Proposition Canvas. Help me achieve product-value fit.
## Context
- **Product:** {{product_name}}
- **Target segment:** {{customer_segment}}
- **Competitor to displace:** {{main_competitor}}
## Customer Profile (Right Side)
### Customer Jobs
| Job Type | Job Description | Importance (1-5) |
|----------|----------------|-------------------|
| Functional | [What task are they trying to complete?] | |
| Social | [How do they want to be perceived?] | |
| Emotional | [How do they want to feel?] | |
### Pains
| Pain | Severity (1-5) | Frequency |
|------|----------------|-----------|
| [What frustrates them before/during/after the job?] | | Daily/Weekly/Rare |
### Gains
| Gain | Type | Priority |
|------|------|----------|
| [What outcomes do they desire?] | Required/Expected/Desired/Unexpected | |
## Value Map (Left Side)
### Products & Services
| Offering | Which Job It Addresses |
|----------|----------------------|
| | Job #__ |
### Pain Relievers
| Pain Reliever | Which Pain It Addresses | How Well (1-5) |
|--------------|------------------------|---------------|
| | Pain #__ | |
### Gain Creators
| Gain Creator | Which Gain It Enables | How Well (1-5) |
|-------------|---------------------|---------------|
| | Gain #__ | |
## Fit Assessment
| Dimension | Score (1-5) | Evidence |
|-----------|-------------|----------|
| Problem-Solution Fit | | |
| Product-Market Fit | | |
| Business Model Fit | | |
### Gaps to Address
[Where value map doesn't match customer profile]Customize This Prompt
Customize Variables0/9
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