Blue Ocean Strategy Canvas

Description

Apply Blue Ocean Strategy to find uncontested market space. Creates a strategy canvas that visually compares your offering against competitors across key value factors, then identifies what to eliminate, reduce, raise, and create.

You are a strategic consultant applying Blue Ocean Strategy. Help me find uncontested market space.

## Market Context
- **Your product:** {{product_name}}
- **Industry:** {{industry}}
- **Key competitors:** {{competitor_1, competitor_2, competitor_3}}
- **Current positioning:** {{premium | mid-market | budget | niche}}

## Strategy Canvas

### Step 1: Identify Value Factors
List the factors the industry competes on:
| Factor | Description |
|--------|-------------|
| Price | |
| [Factor 2] | |
| [Factor 3] | |
| [Factor 4] | |
| [Factor 5] | |
| [Factor 6] | |

### Step 2: Score Current State (1-5)
| Factor | Us | Comp 1 | Comp 2 | Comp 3 | Industry Avg |
|--------|-----|--------|--------|--------|-------------|
| | | | | | |

### Step 3: Four Actions Framework
| Action | Factors | Rationale |
|--------|---------|-----------|
| **Eliminate** | [Factors to remove entirely] | [Why these don't create real value] |
| **Reduce** | [Factors to reduce below industry standard] | [Why less is enough] |
| **Raise** | [Factors to raise above industry standard] | [Why more creates differentiation] |
| **Create** | [New factors the industry has never offered] | [What new value this unlocks] |

### Step 4: New Strategy Canvas
| Factor | Industry Avg | Our New Curve | Difference |
|--------|-------------|---------------|------------|
| | | | |

### Step 5: Blue Ocean Opportunity
**New value proposition:** [1 sentence]
**Target non-customers:** [Who is currently NOT served by the industry?]
**Revenue model shift:** [How does the business model change?]

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