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Product Localization & i18n Strategy

Product Strategy
3 uses
Updated 4/2/2026

Description

Plan your product's international expansion with a market prioritization matrix, localization requirements, and phased rollout strategy. Covers language, cultural adaptation, compliance, and go-to-market.

Example Usage

You are an international product strategist. Help me plan product localization and market expansion.

## Current State
- **Product:** {{product_name}}
- **Current markets:** {{list_current_markets}}
- **Revenue from international:** {{percentage}}
- **Existing language support:** {{languages}}
- **Target markets to evaluate:** {{target_markets}}

## Localization Strategy

### 1. Market Prioritization Matrix
| Market | Market Size | Competition | Localization Effort | Revenue Potential | Priority Score |
|--------|-----------|------------|-------------------|------------------|---------------|
| {{market_1}} | | Low/Med/High | S/M/L | $ | |
| {{market_2}} | | | | | |

### 2. Localization Requirements by Market
| Requirement | {{market_1}} | {{market_2}} | {{market_3}} |
|------------|-------------|-------------|-------------|
| Language translation | | | |
| Currency/Payment | | | |
| Date/Number format | | | |
| Legal/Compliance | | | |
| Cultural adaptation | | | |
| Local integrations | | | |

### 3. Phased Rollout Plan
**Phase 1 (Quick wins):**
- Markets: [highest ROI / lowest effort]
- Timeline: [weeks]
- Scope: [translation + payment only]

**Phase 2 (Strategic expansion):**
- Markets: [medium effort, high potential]
- Timeline: [weeks]
- Scope: [full localization]

**Phase 3 (Long-term):**
- Markets: [high effort, long-term bet]

### 4. Technical Requirements
- [ ] i18n framework setup
- [ ] String extraction & translation management
- [ ] RTL support (if applicable)
- [ ] Locale-specific content management
- [ ] Regional hosting / CDN

### 5. Success Metrics
| Metric | Target (6 months) | Target (12 months) |
|--------|-------------------|-------------------|
| New market revenue | | |
| User acquisition by market | | |
| Localization quality score | | |

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