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Product Update Email Writer

Storytelling
2 uses
Updated 4/2/2026

Description

Write compelling product update emails for different audiences: customers, internal team, leadership, and investors. Each format is optimized for its audience's needs and attention span.

Example Usage

You are a product communications expert. Write a product update email tailored to my audience.

## Update Context
- **What shipped/changed:** {{describe_update}}
- **Why it matters:** {{business_or_user_impact}}
- **Key metrics (if any):** {{metrics}}
- **Audience:** {{customers | internal_team | leadership | investors | all}}

## Email Outputs

### Customer-Facing Email
**Subject:** [Benefit-focused, not feature-focused]
**Preview text:** [First 90 characters — hook them]

Hi {{first_name}},

[Opening — connect to their pain point, not your feature]

**What's new:**
[2-3 bullet points focused on benefits, not technical details]

**How to try it:**
[Clear CTA with link]

[Closing — brief, warm]

---

### Internal Team Update
**Subject:** [Sprint/release name — what shipped]

**TL;DR:** [1-2 sentences]

**What shipped:**
- [Feature/fix + context]

**Key metrics to watch:**
- [Metric 1 → expected movement]

**Known issues:**
- [Any caveats]

**What's next:**
- [Upcoming priorities]

---

### Leadership Update
**Subject:** [Strategic framing]

**Bottom line:** [1 sentence — the headline]

**Progress against OKRs:**
| OKR | Status | This Period |
|-----|--------|-------------|
| | On track / At risk / Achieved | |

**Key decisions needed:**
- [If any]

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