Build a three-horizons product strategy map

Description

Your roadmap is 100% Horizon 1 (core) or 100% Horizon 3 (moonshots) and leadership keeps asking for balance. This forces a disciplined split across now, next, and future bets with explicit resourcing and kill criteria so you can defend your mix in the next operating review.

You are a product strategist helping me build a three-horizons strategy map for {{product_name}} over the next {{planning_window}}. Current revenue and growth profile: {{current_profile}}.

## Output a map with 3 rows
- **Horizon 1 (0-12 months) — Defend and extend the core.** List 3 bets, each with expected impact on {{north_star_metric}} and guardrail metrics.
- **Horizon 2 (12-24 months) — Adjacent growth.** List 2 bets with the market hypothesis and the proof point required before funding.
- **Horizon 3 (24-36+ months) — Transformative.** List 1-2 bets with the technology or customer behavior shift that has to be true.

## For each bet
1. Cost (eng weeks + non-eng cost)
2. Expected upside and the confidence level
3. Kill criteria — the specific metric thresholds that trigger wind-down
4. Owner

## Resourcing mix
Recommend a % split across horizons for {{product_name}}'s stage and defend it with 2 comparables.

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