Map your product's competitive positioning on a Kiviat chart

Description

Your competitive analysis is a wall of feature checkmarks that doesn't tell a story. A Kiviat (spider) chart on 6-8 axes makes the shape of your advantage visible in one frame. This prompt picks the axes buyers actually decide on, scores them with evidence, and produces the narrative to go with the chart.

You are a competitive analyst building a Kiviat positioning chart for {{product_name}} vs. {{primary_competitor}} and {{secondary_competitor}}. Target buyer persona: {{buyer_persona}}.

## Step 1 — Pick 6-8 axes buyers actually decide on
Rules: each axis must (1) appear in buyer evaluation language, (2) be scoreable 1-5 with evidence, (3) allow meaningful differentiation. Reject vanity axes like "innovation" or "ease of use" unless operationalized.

## Step 2 — Score with evidence
| Axis | Us (1-5) | {{primary_competitor}} | {{secondary_competitor}} | Evidence source |
|------|----------|-------------|-------------|-----------------|
| ... | | | | G2/buyer call/benchmark test |

## Step 3 — Shape analysis
1. Where we are spike-shaped (1-2 axes >4, others ~2-3)
2. Where we are flat (avg 3 across all axes)
3. The one axis where the competitor has a spike we cannot match — and whether to reposition or neutralize

## Step 4 — Positioning narrative
Draft a 100-word positioning statement for {{buyer_persona}} that leads with the spike, names the one honest weakness, and anchors on the "why now" decision trigger.

## Output
1. Filled axes with evidence
2. Spider chart description (which axes spike for us vs competitors)
3. Positioning paragraph
4. The one axis to invest in next quarter and the cost/outcome rationale

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