Build a disruptive innovation radar for your category

Description

Your category is stable, you are winning, and you cannot see the disruptor coming — which is exactly when one arrives. This builds a radar that scans low-end, new-market, and adjacent-tech disruption vectors every quarter so you spot the threat while it is still cheap to respond.

You are a strategist helping me build a quarterly disruption radar for {{category_name}}. Our current position in the category: {{our_position}}.

## Scan three vectors
### 1. Low-end disruption
- Who is serving the "good enough" segment at lower price?
- What corners are they cutting that mainstream buyers will eventually tolerate?
- Signal: entry-level buyer NPS, churn reasons citing cost/complexity

### 2. New-market disruption
- Who is serving non-consumers (people who previously couldn't buy at all)?
- What simpler form factor is enabling that?
- Signal: adjacent verticals, TAM expansion by new vendors

### 3. Adjacent-tech disruption
- What new platform capability (AI model, API, device class) enables a rethink?
- Which companies built on top of it are one product-market-fit iteration away from our customers?
- Signal: funding announcements in your category with novel primitives

## Radar output
| Vector | 3 candidate disruptors | Earliest impact | Our response if threat materializes | Signal to watch |
|--------|-----------------------|------------------|-------------------------------------|-----------------|

## Response menu
For each credible threat:
1. Ignore (justify with why the threat cannot cross the chasm)
2. Monitor (name the trigger metric that moves to "respond")
3. Respond now (feature, acquisition, pricing move)

## Output
Ranked list of 3 disruption scenarios with the one we are most underestimating and why.

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