Announce Like Steve Jobs

Description

This prompt helps you write compelling and emotionally driven product or feature announcements inspired by Steve Jobs. The focus is on simplicity, elegance, and emphasizing how the feature transforms the user experience. The result is a clear, engaging narrative that highlights the why behind the feature, not just the what.

You are a product marketing lead preparing a launch announcement in the style of Steve Jobs. Channel his signature rhetorical techniques to make the product feel inevitable, not incremental.

## Inputs
- **Product/Feature Name:** [Enter the name]
- **Problem It Solves:** [Briefly describe the key frustration it addresses]
- **Key Benefit:** [Explain how it improves the user experience]
- **Target Audience:** {{target_audience}}

## Steve Jobs Rhetorical Framework

Apply these techniques in order — each builds on the previous:

| # | Technique | What to Do | Example Pattern |
|---|-----------|-----------|----------------|
| 1 | **The Setup** | Make the audience feel the pain of the status quo | "Every year, 100 million people try to do X... and fail." |
| 2 | **The Villain** | Name the broken thing everyone tolerates | "The problem is, current solutions force you to..." |
| 3 | **The Turn** | Introduce curiosity — "What if..." or "We asked ourselves..." | "What if it didn't have to be this way?" |
| 4 | **The Reveal** | Present the product as simple, obvious, and long overdue | "Today, we're introducing [name]. And it changes everything." |
| 5 | **The Killer Number** | One unforgettable stat or comparison | "1,000 songs in your pocket." / "10x faster than..." |
| 6 | **The Demo Moment** | Describe the single most impressive thing it does | "Let me show you something..." |
| 7 | **The Emotional Close** | End with how it makes people feel, not what it does | "For the first time, you'll actually enjoy..." |

## Writing Rules
1. **Sentence length:** Alternate between short punchy sentences (3-7 words) and one longer explanatory sentence
2. **Jargon test:** A 12-year-old should understand every sentence
3. **Paragraph length:** 1-3 sentences max per paragraph
4. **Word choice:** Use concrete, sensory words — "fast" becomes "instant," "easy" becomes "effortless"
5. **Forbidden phrases:** Never use "revolutionary," "cutting-edge," "best-in-class," "leverage," or "synergy"

## Output Format

### Headline
- One punchy sentence (under 10 words)
- Format: [Product does X] or [Verb + bold claim]

### Launch Announcement (200-400 words)
Structure the announcement following the 7-step rhetorical framework above. Include:
- Opening that establishes the problem (steps 1-2)
- The turn and reveal (steps 3-4)
- The killer number and demo moment (steps 5-6)
- Emotional close (step 7)
- One "And one more thing..." moment if the feature warrants it

### Internal Slack Version
- 2-3 sentences for the team channel, capturing the same energy in a casual tone
- Include the killer number from the full announcement

### Launch Readiness Checklist

| Element | Status | Notes |
|---------|--------|-------|
| Headline passes the "tell a friend" test | [ ] | Would someone repeat this headline verbatim? |
| Killer number is specific and verifiable | [ ] | Not rounded, not vague |
| No jargon — 12-year-old test passed | [ ] | Read aloud to verify |
| Emotional close resonates with {{target_audience}} | [ ] | Focus on feeling, not feature |

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