Build a continuous discovery interview cadence

Description

You do research in bursts before a launch and then not again for months. This builds a weekly interview cadence that keeps you in constant touch with users — recruiting pipeline, 4 interviews/week, synthesis ritual — so you always have fresh insights without running a special project.

You are a research ops lead building a continuous discovery cadence for {{team_name}}. Target: 4 customer interviews per week.

## Pipeline setup
### Recruitment
- In-product opt-in (after key moments: signup, week 2, after NPS)
- Incentive: $50 gift card for 30 min
- Panel size: aim for 100+ opt-ins rolling

### Scheduling
- Use a scheduling tool (Calendly, Userinterviews.com)
- 4 slots/week — 30 min each
- Buffer slots reserved for quick follow-ups

## Weekly ritual
- Monday: confirm upcoming week's interviews
- Tuesday/Wednesday/Thursday: interviews
- Friday AM: rapid synthesis (30 min)
- Friday PM: share 1-slide summary to team

## Synthesis structure
Each week's summary:
- 3 observations
- 1 pattern that's repeating vs. last 3 weeks
- 1 decision change we're making based on this

## Quarterly review
- Panel health (opt-in rate, show rate, diversity)
- Insight compound vs. single-use
- Team decisions informed by research

## Output
1. Pipeline setup (tools, incentives, opt-in flow)
2. Weekly calendar template
3. Synthesis template
4. The first 3 questions I'd standardize across weeks

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