Jobs-to-be-Done (JTBD) analysis
Discovery
172 uses
Created 2/4/2024
Description
Description for the JTBD Prompt This prompt guides a structured Jobs-to-be-Done (JTBD) analysis by breaking down Customer Jobs, Pains, and Gains. It helps identify functional tasks, social and emotional needs, key challenges, and opportunities for improvement. Ideal for product managers and strategists, it provides actionable insights to refine products, prioritize features, and enhance user experience.
Example Usage
I want you to conduct a detailed Jobs-to-be-Done (JTBD) analysis for [Product/Service Name]. Please structure your response into three key sections: Customer Jobs, Pains, and Gains. Ensure that each section is broken down into relevant subcategories and provide multiple examples in each. ### **1. Customer Jobs** **Functional Jobs:** List multiple functional tasks that customers need to perform using [Type the Product/Service Name]. **Social Jobs:** Identify ways in which customers want to be perceived socially when using this product. **Emotional Jobs:** Describe emotional states customers seek to achieve or avoid when engaging with this product. ### **2. Pains** **Challenges:** Outline key obstacles customers face while completing their jobs. **Costliness:** Identify areas where customers find the process too costly in terms of time, money, or effort. **Common Mistakes:** List frequent errors customers make that could be prevented. **Unresolved Problems:** Highlight problems that are not yet solved by existing solutions. ### **3. Gains** **Expectations:** Explain what could exceed customers' expectations with a better solution. **Savings:** Identify ways in which customers could save time, money, or effort. **Adoption Factors:** Outline factors that would increase the likelihood of customers adopting this product. **Life Improvement:** Describe ways this product could make customers' lives easier or more enjoyable. Use specific, actionable insights tailored to the target customer persona. Provide real-world examples where possible.