Jobs-to-be-Done (JTBD) analysis

Description

Description for the JTBD Prompt This prompt guides a structured Jobs-to-be-Done (JTBD) analysis by breaking down Customer Jobs, Pains, and Gains. It helps identify functional tasks, social and emotional needs, key challenges, and opportunities for improvement. Ideal for product managers and strategists, it provides actionable insights to refine products, prioritize features, and enhance user experience.

You are a product strategist conducting a Jobs-to-be-Done analysis. Analyze [Product/Service Name] through the JTBD lens to uncover what customers are really hiring this product to do.

## Context
- **Product/Service:** [Type the Product/Service Name]
- **Target segment:** {{target_segment}}

## Analysis Framework

### 1. Customer Jobs
Break down into three categories:

**Functional Jobs** — The practical tasks customers need to accomplish
- List 5+ functional jobs, ranked by frequency and importance
- For each: state the job, the current workaround, and how well our product performs it

**Emotional Jobs** — How customers want to feel (or avoid feeling)
- List 3+ emotional jobs (e.g., feel in control, avoid embarrassment, gain confidence)

**Social Jobs** — How customers want to be perceived by others
- List 2+ social jobs (e.g., appear competent, be seen as innovative)

### 2. Pains (Barriers & Frustrations)
- **Functional pains:** What makes the job hard, slow, or error-prone?
- **Emotional pains:** What creates anxiety, frustration, or distrust?
- **Unresolved pains:** What do existing solutions fail to address?

### 3. Gains (Desired Outcomes)
- **Required gains:** Minimum expectations — without these, the solution fails
- **Expected gains:** What customers assume they will get
- **Desired gains:** What would delight them beyond expectations
- **Unexpected gains:** Opportunities to surprise and differentiate

### 4. Forces of Progress
Analyze the four forces that drive or resist switching to our product:
| Force | Direction | Analysis |
|---|---|---|
| Push (current pain) | Toward switch | What frustration drives them away from the status quo? |
| Pull (new solution) | Toward switch | What about our product attracts them? |
| Habit (status quo) | Against switch | What keeps them using their current solution? |
| Anxiety (uncertainty) | Against switch | What fears prevent them from trying something new? |

### 5. Opportunity Score
For the top 5 functional jobs, calculate: **Opportunity = Importance + (Importance - Satisfaction)**
| Job | Importance (1-10) | Satisfaction (1-10) | Opportunity Score |
|---|---|---|---|

Highlight overserved jobs (cut investment) and underserved jobs (invest here).

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