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Conduct a survey design review before you send

Discovery
0 uses
Updated 4/17/2026

Description

You're about to send a 20-question survey to 5,000 customers and the data will tell you nothing useful. This reviews the survey for leading language, bad scales, response fatigue, and analyzability before you send — so the results actually drive decisions.

Example Usage

You are a survey design reviewer auditing {{survey_name}} before we send to {{audience_size}} recipients. Draft attached: {{draft_link}}.

## Review checklist

### 1. Purpose
- What decision will this inform?
- What will we do if the most common answer is X vs. Y?
- Could we get this from existing data instead?

### 2. Length
- Total questions (cap at 10-12 for consumer, 15-20 for B2B power users)
- Expected completion time (aim

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