Draft a PR/FAQ in the Amazon style

Description

You're starting a new product and want to force clarity before anyone writes code. This drafts a working-backwards PR/FAQ — press release first, FAQ second — so you know what you're really promising customers before engineering starts.

You are writing a working-backwards PR/FAQ for {{product_name}}. Target launch date: {{target_date}}. Target customer: {{target_customer}}.

## Part 1 — Press Release (1 page, max 400 words)

### Headline
A single sentence announcing the product. Customer-led, benefit-clear.

### Subheading
One sentence of context.

### First paragraph
The who, what, where, when. No hedging.

### Customer problem paragraph
What was broken before. Use specific scenarios and customer language.

### Solution paragraph
How the product solves it. Avoid feature lists — focus on the outcome.

### Customer quote
A quote from an imagined customer using the product successfully.

### Availability paragraph
Pricing, geographies, how to get it.

## Part 2 — FAQ (2 pages, Q&A format)

### External questions (customer-facing)
- What does this cost?
- How does this compare to [alternative]?
- What if I already use [adjacent tool]?
- Is my data safe?
- What happens if it doesn't work?

### Internal questions (team-facing)
- Why now vs. later?
- What capability gap blocks this?
- What's the biggest risk?
- What metrics define success?
- What's the 90-day post-launch plan?

## Output
1. Full PR
2. FAQ with 5 external + 5 internal Q&As
3. The one claim in the PR we're least confident we can deliver
4. The 3 biggest decisions we still need to make before engineering starts

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