Draft a why-now section for an investor deck
Storytelling
0 uses
Updated 4/17/2026
Description
Your investor deck has a great product and no sense of urgency. "Why now" is the slide that often decides the meeting. This drafts a why-now argument tied to a specific market shift, technology enabler, or behavior change — not a generic "AI is big."
Example Usage
You are writing the "Why now" section of an investor deck for {{company_name}}. Current round: {{round}}.
## Structure
### 1. The specific shift (1 sentence)
Name a specific, dateable shift that makes this possible now. Examples:
- Technology: a new primitive (API, model, hardware class) that dropped cost by 10x
- Behavior: a measurable change in how customers work
- Regulatory: a rule that opened a market
- Economic: a cost or margin change that's tipping makes/buys
### 2. The evidence (2-3 data points)
Each with source and date:
- "Post 2023, [shift] reduced [metric] from X to Y"
- "[Adoption stat] grew from A% to B% in the last 12 months"
- "[Incumbent] acknowledged [the shift] in their Q3 earnings call"
### 3. Why last year was too early (1 paragraph)
The specific thing that was missing or too expensive.
### 4. Why next year is too late (1 paragraph)
The specific window that's closing.
### 5. Our unique positioning in this window (1 paragraph)
Why us, not the incumbents and not the new entrants.
## Output
1. Full "why now" slide
2. The 2 data points most likely to be challenged and the backup
3. The one incumbent move that would invalidate the why-now
4. The one-sentence summary an investor would repeatCustomize This Prompt
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