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Build a sales enablement one-pager for a new feature

Storytelling
1 uses
Updated 4/17/2026

Description

A feature shipped and sales is asking "how do we sell this?" This builds a one-pager enablement — buyer personas, pain triggers, objection handlers, discovery questions — that sales can carry into any call without re-reading your launch deck.

Example Usage

You are writing sales enablement for {{feature_name}}. Primary buyer persona: {{buyer_persona}}.

## One-pager structure

### 1. The 1-sentence pitch
What it does and who it helps, in a single sentence a sales rep can deliver in 10 seconds.

### 2. Ideal customer profile (ICP)
3-5 bullets: segment, company size, role signals, behavior signals.

### 3. Pain triggers (signals to listen for)
5 customer phrases or situations that signal readiness to buy.

### 4. Discovery questions (5-7)
Behavioral questions to uncover fit:
- "When was the last time you dealt with X?"
- "How do you currently handle Y?"
- "What would success look like?"

### 5. Demo flow
- Opening scenario
- 3 key moments to highlight
- Closing question

### 6. Objection handlers (top 3)
| Objection | Response | Evidence |
|-----------|----------|---------|

### 7. Pricing and packaging
How it's sold, who has authority, typical deal size.

### 8. Next-step playbook
After demo: what to send, what to schedule, when to escalate.

## Output
1. Full one-pager
2. The one objection sales is most likely to stumble on
3. The discovery question most likely to surface a non-fit

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