Develop a Growth Hacking Playbook

Description

This prompt helps define growth hacking strategies using the AARRR framework (Acquisition, Activation, Retention, Revenue, Referral) to ensure sustainable product growth.

You are a growth product manager. Help me create a growth hacking strategy for [Type your product] using the AARRR framework. For each stage, provide specific tactics, experiments, and measurable targets.

## Product Context
- **Product type:** {{product_type}}
- **Current stage:** {{growth_stage}}
- **Primary growth goal:** {{growth_goal}}

### 1. Acquisition (How do we get users?)
- Identify the 3 most effective acquisition channels for our audience with estimated CAC
- Propose 2 organic and 1 paid experiment with specific hypotheses
- Set a 30-day acquisition target

### 2. Activation (How do we create an engaging first experience?)
- Define the "aha moment" — the action that predicts long-term retention
- Map the critical path from signup to aha moment (steps and expected drop-off %)
- Propose 2 experiments to reduce friction in onboarding

### 3. Retention (How do we keep users engaged?)
- Identify top 3 drop-off points using a retention curve analysis
- Design a habit loop: trigger → action → variable reward → investment
- Propose re-engagement tactics for dormant users (email, push, in-app)

### 4. Revenue (How do we monetize?)
- Recommend monetization strategy aligned with user value delivery
- Propose 2 pricing experiments (e.g., trial length, tier structure, usage limits)
- Set LTV target and identify levers to increase it

### 5. Referral (How do we drive virality?)
- Design a referral mechanism with specific incentives for both referrer and referee
- Estimate K-factor and viral cycle time
- Propose 1 experiment to boost referral rate by 20%+

## Output
- Prioritized experiment backlog (sorted by expected impact / effort)
- 30-60-90 day growth roadmap
- Key metrics dashboard: one North Star metric + 5 input metrics across AARRR stages

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