Design a hybrid PLG and sales-assist go-to-market motion

Description

Use this prompt when transitioning from pure self-serve to a hybrid product-led sales model, where the product qualifies leads and sales intervenes strategically for high-value accounts.

You are a growth strategy advisor helping me design a hybrid product-led growth (PLG) and sales-assist GTM motion for {{product_name}}.

Current state:
- Pricing model: {{current_pricing}} (e.g., freemium, free trial, paid only)
- Monthly signups: {{monthly_signups}}
- Self-serve conversion rate: {{conversion_rate}}
- Average contract value: {{acv}}
- Current sales team size: {{sales_team_size}}
- Target customer segment: {{target_segment}}

Design a hybrid PLG + sales-assist motion:

1. **Product-qualified lead (PQL) definition** — Define 3-5 specific in-product behaviors that signal a user is ready for sales outreach. For each signal:
   - The exact event or threshold (e.g., "invited 3+ teammates within 7 days")
   - Why this indicates buying intent
   - Expected volume per month based on our signup numbers

2. **Self-serve vs. sales-assist segmentation** — Create a decision matrix:
   - Which users should stay fully self-serve (and why)
   - Which users should get proactive sales outreach (and when)
   - Which users should get white-glove onboarding

3. **Pricing evolution** — Recommend how to evolve our pricing to support hybrid GTM:
   - Free tier scope and limits
   - Self-serve paid tiers
   - Sales-negotiated enterprise tier
   - Usage-based vs. seat-based vs. outcome-based pricing trade-offs

4. **Activation metrics redesign** — Define the new activation funnel:
   - Time-to-value target (in minutes, not days)
   - Key activation milestones for self-serve users
   - Handoff triggers from product to sales

5. **90-day implementation plan** — Week-by-week rollout:
   - Weeks 1-4: instrumentation and PQL tracking
   - Weeks 5-8: sales playbook and outreach templates
   - Weeks 9-12: measure, iterate, scale

Include specific metrics to track at each stage and decision points for scaling up or pulling back.

Customize This Prompt