Apply the DHM framework to sharpen your product strategy

Description

Your team can't articulate why your product wins beyond 'better features.' This prompt uses the Delight-Hard to Copy-Margin enhancing framework to stress-test whether your strategy creates durable competitive advantage or just temporary differentiation.

Use the DHM (Delight customers, in Hard-to-copy, Margin-enhancing ways) framework to evaluate and strengthen the product strategy for {{product_name}}.

## Context
- Product: {{product_name}}
- Target audience: {{target_audience}}
- Current positioning: {{current_positioning}}
- Top 3 competitors: {{competitors}}
- Current gross margin: {{gross_margin}}

## Step 1: Delight Audit
1. List the top 5 moments where users experience genuine delight in your product
2. For each, rate customer satisfaction (1-10) based on available data (NPS, reviews, support tickets)
3. Identify 3 unmet needs that would create new delight moments
4. What would make a customer spontaneously recommend your product to a colleague?

## Step 2: Hard-to-Copy Analysis
For each delight moment, evaluate the defensibility:
- Network effects: Does value increase as more people use it?
- Data advantages: Do you accumulate proprietary data that improves the experience?
- Switching costs: How painful is it for a customer to leave?
- Brand loyalty: Is there emotional attachment beyond functional utility?
- Economies of scale: Do your unit costs decrease meaningfully with growth?
Rate each dimension 1-5 and flag any delight moments with weak defensibility.

## Step 3: Margin Enhancement Check
1. Does each delight moment contribute to revenue growth or cost reduction?
2. Which features drive willingness to pay but don't yet monetize?
3. Where are you investing in delight that has no path to margin improvement?
4. Propose 2-3 ways to align your delight strategy with your business model

## Step 4: Strategy Synthesis
- Write a one-paragraph product strategy statement using the DHM lens
- Identify the #1 strategic gap (delight without defensibility, defensibility without delight, etc.)
- Recommend 3 initiatives for the next quarter that strengthen all three dimensions
- Create a simple DHM scorecard your team can review monthly

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