Back to Prompts

Write a product positioning statement using the competitive wedge method

Storytelling
1 uses
Updated 3/27/2026

Description

You're launching into a crowded market and your messaging sounds like every competitor's. This uses the competitive wedge method to craft a positioning statement that highlights what you do differently — not just better — so prospects immediately understand why you exist.

Example Usage

Craft a sharp product positioning statement for {{product_name}} using the competitive wedge method.

## Context
- Product: {{product_name}}
- Target customer: {{target_customer}}
- Primary use case: {{primary_use_case}}
- Top 3 competitors: {{competitors}}
- What customers currently use instead: {{current_alternative}}
- Your unfair advantage: {{unfair_advantage}}

## Step 1: Map the Category
1. What category does your product belong to? (Be specific — "project management for design teams" not just "project management")
2. What are the default assumptions buyers have about this category?
3. What do all competitors in this category promise? (This is the "table stakes" zone)

## Step 2: Find the Wedge
1. What do competitors deliberately ignore or deprioritize?
2. What do your happiest customers say that competitors' customers don't?
3. What trade-off did you make that competitors refuse to make?
4. Complete this sentence: "Unlike [competitors], we believe that [contrarian belief], which is why we [specific design choice]."

## Step 3: Draft the Positioning Statement
Use this template:
"For [target customer] who [situation/trigger], {{product_name}} is the [category] that [key differentiator]. Unlike [alternative], we [wedge — what you do differently and why it matters]."

Generate 3 variations:
- Version A: Lead with the problem
- Version B: Lead with the contrarian belief
- Version C: Lead with the outcome

## Step 4: Stress-Test
For each version:
1. Does it pass the "only we can say this" test? (Would it sound weird on a competitor's website?)
2. Does it speak to a specific trigger moment, or is it generic?
3. Can a salesperson use it in the first 30 seconds of a call?
4. Would a customer nod and say "yes, that's exactly why I use this"?

## Step 5: Messaging Cascade
From the winning positioning statement, derive:
- One-line elevator pitch (

Customize This Prompt

Customize Variables0/14
Was this helpful?
Ready to use this prompt?

Related Storytelling Prompts