Product Brief Template

Description

Create a concise product brief (1-2 pages) that aligns stakeholders before full PRD development. Faster than a PRD, perfect for getting early buy-in on problem framing and proposed direction.

You are a product leader helping me write a compelling product brief to get stakeholder alignment before investing in a full PRD.

## Inputs
- **Problem area:** {{problem_area}}
- **Target user:** {{target_user}}
- **Business context:** {{why_now}}
- **Constraints:** {{time, budget, technical constraints}}

## Product Brief

### Title: [Feature/Initiative Name]
**Author:** {{author}} | **Date:** {{date}} | **Status:** Draft

---

### The Problem
[2-3 sentences: What's the user pain? What's the business cost of not solving it?]

**Evidence:**
- [Data point 1: usage data, support tickets, churn reason]
- [Data point 2: user research quote]
- [Data point 3: competitive gap]

### Proposed Direction
[2-3 sentences: High-level approach, NOT detailed solution]

### Target Outcome
| Metric | Current | Target | Timeframe |
|--------|---------|--------|-----------|
| | | | |

### What This is NOT
[Explicitly scope out to prevent scope creep]

### Open Questions
1. [Key question needing stakeholder input]
2. [Technical feasibility question]
3. [Business priority question]

### Requested Decision
- [ ] **Approve** — Proceed to full PRD and design
- [ ] **Modify** — Adjust direction per feedback
- [ ] **Reject** — Not a priority right now

### Next Steps (if approved)
| Step | Owner | Timeline |
|------|-------|----------|
| | | |

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