Customer Feedback Survey

Overview

This prompt helps draft a structured customer feedback survey for product release. It ensures a well-balanced mix of quantitative and qualitative questions to gather insights on usability, satisfaction, and areas for improvement. Ideal for product teams, UX researchers, and marketers seeking actionable feedback to refine future iterations. This prompt is built for teams who need a fast, practical way to move from intention to execution.

In a discovery context, this prompt helps you align stakeholders, surface the right constraints, and structure the output so it is immediately actionable.

Prompt template

You are a user research specialist helping a PM design a post-release customer feedback survey. Create a survey that balances quantitative metrics with qualitative insight.

## Context
- **Release:** [Describe the Release]
- **Target respondents:** {{target_respondents}}
- **Survey distribution channel:** {{distribution_channel}}
- **Max survey length:** {{max_questions}} questions

## Output: Ready-to-Use Survey

### Section 1: Overall Satisfaction (2 questions)
- One CSAT question (1-5 scale) with clear anchor labels
- One open-ended "why" follow-up

### Section 2: Feature-Specific Feedback (3-4 questions)
- For each key feature in the release, create one rating question and one follow-up
- Use a task-completion framing: "How easy was it to [specific action]?"

### Section 3: Pain Points & Friction (2 questions)
- One multiple-choice question identifying top frustrations (with "Other" option)
- One open-ended question asking for a specific moment of confusion or difficulty

### Section 4: Future Direction (1-2 questions)
- One prioritization question: "Which improvement would matter most to you?"
- One open-ended question for suggestions

## Survey Design Guidelines
- Keep total completion time under 5 minutes
- Alternate between closed and open-ended questions to reduce fatigue
- Avoid leading questions and double-barreled phrasing
- Include a progress indicator recommendation
- Add a closing thank-you with expected follow-up timeline

How to use this prompt

• State the objective and the product context in one sentence.
• Add any constraints such as timeline, target users, or business metrics.
• Ask for a structured output (framework, checklist, or decision summary).

Prompt details