Write a launch announcement email for customers

Launch Emails That Respect the Reader's Time

Most launch emails are written for the internal team — celebrating the ship, listing features, using celebratory language — and read by customers as spam. First Round Review's writing on customer communication argues that launch emails should open with customer pain, not team excitement. Intercom's writing on product communication documents the one-CTA rule: emails with multiple CTAs convert 50-70% worse than single-CTA emails because reader attention fragments.

How the Write a launch announcement email for customers Prompt Works

The prompt produces three subject line options with different tactical approaches, forces the opening to be customer-problem rather than announcement, caps the middle paragraph at 90 words, and limits to a single CTA. The "sentence to cut if forced to reduce 20%" output is the discipline against bloat.

When to Use It

• A launch email is going out in the next 2 weeks.
• Previous launch emails produced low engagement.
• A new feature needs broad awareness and the email is the primary channel.
• A new PM is establishing launch communication hygiene.
• A marketing team needs a PM-approved launch email template.

Common Pitfalls

• "We're excited to announce". Customers don't care about your excitement. Open with their problem.
• Multiple CTAs. Split attention converts worse. One action per email.
• Feature lists. Feature lists tell the reader nothing about why they should care.

Sources

• First Round Review — First Round
• Intercom Blog — Intercom
• Stripe Blog — Stripe
• Getting Real — Basecamp