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Write a launch announcement email for customers

Storytelling
0 uses
Updated 4/17/2026

Description

Your launch email will be opened by 20% of customers, read by 5%, and acted on by

Example Usage

You are writing a launch email for {{feature_name}} to {{recipient_segment}}. Launch goal: {{launch_goal}}.

## Structure

### Subject line (3 options)
- Curiosity: raise question, leave hanging
- Benefit: state outcome they get
- Specificity: name the customer problem

### Opening sentence
Never "We are excited to announce." Start with the customer problem or their current pain.

### Middle paragraph (60-90 words)
The specific outcome this feature delivers — not a feature list.

### How it works (3 bullets)
Concrete steps they'll experience, not marketing copy.

### Single CTA
One button, one action, one destination. No "learn more" + "sign up" + "talk to sales."

### Close
One sentence. Either a timeline urgency or a specific customer success story.

### PS (optional)
The follow-up detail that readers who scroll to the PS want.

## Style rules
- No "innovation," "revolutionary," "seamless"
- Mention a specific customer scenario
- Readable on mobile in 30 seconds

## Output
1. Three subject line options
2. Full email body
3. The one sentence we'd cut if forced to reduce 20%
4. The segment most likely to reply with friction — and the pre-written response

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