Conduct a personal brand audit for a PM job search

Personal Brand Audits Precede Job Searches

The first thing a recruiter or hiring manager does after reading your resume is Google your name. First Round Review's writing on personal branding and The Pragmatic Engineer's career writing both make the same point: a stale or scattered online presence undermines the resume, and a coherent one amplifies it.

How the Conduct a personal brand audit for a PM job search Prompt Works

The prompt audits five surfaces with specific questions, produces a 30-day action plan starting with the highest-leverage surface, and names the first content piece to create. The coherence question — does your presence reinforce your target roles — is the strategic filter.

When to Use It

• A job search is starting within the next 90 days.
• Your online presence hasn't been touched in years.
• A role change requires repositioning.
• A senior-level search benefits from thought leadership.
• A peer is preparing for a search and needs a framework.

Common Pitfalls

• All surfaces at once. Trying to fix everything fixes nothing. Start with LinkedIn.
• Generic LinkedIn About section. Bullet lists of buzzwords. Replace with narrative thread.
• Content without an angle. Writing without a specific point of view reads as filler.

Sources

• First Round Review — First Round
• The Pragmatic Engineer Newsletter — Gergely Orosz
• The Product Manager — Silicon Valley Product Group
• Mind the Product — Mind the Product