Conduct a personal brand audit for a PM job search

Description

You're about to job search and your online presence is 3 years stale. This audits your personal brand — LinkedIn, portfolio, conference talks, writing — so recruiters and hiring managers find a coherent story when they search your name.

You are a personal brand coach auditing my presence for a PM job search. Target roles: {{target_roles}}.

## Audit surfaces
### 1. LinkedIn
- Profile headline (clear, specific to PM work)
- About section (narrative thread, not bullets)
- Experience bullets (match the resume)
- Skills section (cleaned up, reordered)
- Recent activity (demonstrates thinking)

### 2. Portfolio or personal site
- Does one exist? If not, should it?
- What work is featured?
- Is it easy to navigate?
- Do case studies have measurable outcomes?

### 3. Writing / thought leadership
- Blog posts
- Newsletter or substack
- Twitter/LinkedIn posts
- Guest writing for other publications

### 4. Conference / community presence
- Talks given
- Podcasts appeared on
- Communities actively participating in

### 5. GitHub / public artifacts
- If applicable
- Code, designs, public docs

## Audit questions
- If a hiring manager Googles me, what do they find?
- Does my presence reinforce the roles I'm targeting?
- What's my one-sentence positioning?
- What's missing that would strengthen the story?

## 30-day action plan
- Week 1: fix the highest-leverage surface (usually LinkedIn)
- Week 2: add 1-2 writing artifacts
- Week 3: refresh portfolio if applicable
- Week 4: start a small network-warming initiative (reach out to 5 former colleagues)

## Output
1. Audit findings per surface
2. Top 3 gaps to fix
3. 30-day plan
4. The one piece of content I'd create first and the angle

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