Conduct a product naming workshop

Description

You are launching something and the team has been arguing over names in a Slack thread for three weeks. This runs a single 90-minute workshop — constraints, generation, stress tests, decision — that produces a final shortlist of 3 names with the rationale to defend whichever one ships.

You are facilitating a 90-minute product naming workshop for {{product_or_feature}}. Target audience: {{target_audience}}. Naming constraint: {{key_constraint}} (e.g., trademark, international, domain availability).

## Pre-work (send 48h before)
Each attendee brings 10 candidate names and 1 sentence on why each could work.

## Agenda (90 min)

### 1. Constraints review (10 min)
Agree on hard constraints:
- Trademark clearance required before final
- Domain / URL availability target
- Does not conflict in target languages
- Pronounceable in 3 target markets
- Fits the parent brand architecture (if applicable)

### 2. Name category alignment (10 min)
Pick 1-2 of:
- **Descriptive** (literal, SEO-friendly — e.g., "Analytics Hub")
- **Invented** (new word, ownable — e.g., "Figma")
- **Metaphor** (carries meaning — e.g., "Lens")
- **Founder / place** (human — e.g., "Tesla")

### 3. Generation (20 min)
Silent generation first: 10 more names per person guided by the category pick. Then share into a grid.

### 4. Stress tests (30 min)
For the top 10 surfaced names run 4 tests:
- **Hallway test**: would you be embarrassed to say it out loud?
- **Email test**: "Hi, I'm from [NAME]..." — does it land?
- **Pluralization**: does the plural work if the product scales to categories?
- **Rival test**: say it next to a competitor's name — does it stand out or blend?

### 5. Decision (20 min)
Vote to shortlist 3. Rank. Assign the trademark/domain check on the top 2.

## Output
1. Top 3 shortlist with 1-paragraph rationale per name
2. The one name that scored well but we'd still NOT pick, and why
3. Trademark / domain action items with owner
4. The positioning sentence the top-pick name is compatible with
5. The one market where the top pick might fail and the check we'll run

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